UX/UI Design & Webflow Development
UX/UI Design · Webflow Development · Funnel Architecture · Analytics & Tracking · MarTech Integrations · CMS at Scale · Programmatic SEO · Automation
I work across the full cycle — from UX research and Figma design systems, through Webflow development, to funnel architecture, analytics instrumentation, and conversion optimisation. I don't hand off at the finish line. I stay until the product performs.
3+ years delivering for companies in the U.S., UAE, and Europe across SaaS, fintech, e-commerce, and enterprise marketing. I've managed 30+ live funnels, built programmatic SEO systems at scale, and connected Webflow to the full MarTech stack.
I communicate directly, flag problems early, and make decisions I can defend. I don't disappear mid-project and I don't deliver work I wouldn't put my name on.
Most websites look good on launch day.
Mine still work six months later.
I design the structure before I touch the canvas. I think about the CMS before I think about the hero. I ask what happens when the content grows, the team changes, or the campaign needs a new variant by Friday.
Then I build it — clean architecture, real integrations, tracked from day one, and optimised until the numbers move.
If you're building something that needs to perform, not just exist — let's talk.
End-to-end digital products — from strategy to launch to measurable results.
• UX/UI Design — information architecture, Figma design systems, wireframes, conversion-focused user flows
• Webflow Development — Client-First, scalable CMS, reusable components, GSAP animations, custom code beyond Webflow's native limits
• Funnel Architecture — multi-step flows, A/B testing, variant pages, lead capture, application and booking systems- Analytics & Tracking — GTM, GA4, PostHog, Meta pixel, UTM pipelines, event tracking, conversion measurement
• MarTech Integrations — HubSpot, Zapier, Make, Typeform, Webflow API, programmatic SEO with schema markupI work best when the brief is ambitious, the timeline is honest, and the team cares about what ships.
Recent Projects
Decentralized Masters
Decentralized Masters is a U.S. based crypto and DeFi education platform serving thousands of members globally. The project required building and maintaining a complete web ecosystem — not a single site, but 20+ interconnected Webflow properties, each serving a distinct role in the marketing and sales funnel.
The main challenge was scale and consistency: every funnel needed to perform independently while staying aligned with the brand, tracking infrastructure, and CMS architecture across the entire ecosystem.
I was responsible for the full technical ownership — architecture, custom code, integrations, analytics, A/B testing, and ongoing optimisation across all properties.
Tabadulat
Tabadulat is a Shariah-compliant investment platform designed to provide access to global markets without riba. The product required a clean, trustworthy, and conversion-focused web experience that clearly communicates complex financial concepts while maintaining strong performance and scalability.
The main challenge was to transform a detailed Figma design into a high-performance, scalable Webflow build, ensuring pixel-perfect implementation, clean CMS architecture, and smooth user experience across all devices.
I was responsible for the Figma → Webflow implementation, focusing on structure, performance, and long-term maintainability of the project.
Role: Webflow Developer (Contract)
Collaboration: Project developed as a Webflow Developer for U1Core,
with Tabadulat as the end client.
Lutin Creations
Designed and developed a premium marketing website for a luxury jewelry manufacturer, taking the project from concept to launch.
My responsibilities included logo design, UX/UI design, Webflow development, responsive implementation, CMS architecture, custom interactions, and on-page SEO.
The website was built to communicate the brand's craftsmanship while driving consultation bookings through a conversion-focused user journey.
I created a clean editorial layout, structured the content for both B2C and B2B audiences, and designed reusable CMS-driven sections for collections and services, making the website easy to scale as the business grows.
GK Sports
GK Sports required a scalable digital platform to clearly communicate complex sports and education pathways for young athletes and their families worldwide.
The main objective was to build a system that combines strong brand positioning, clear UX, and structured decision-making — while remaining simple to manage and ready for long-term growth.
The project focused on designing and developing a CMS-driven Webflow platform with interactive logic, reusable components, and performance-first architecture. A custom eligibility quiz was introduced to guide users toward relevant programs based on their goals, level, and situation.
I was responsible for the full UX/UI design, Webflow development, CMS architecture, custom JavaScript logic, animations, and complete SEO setup — delivering a scalable product ready for international expansion.
Role: UX/UI Designer, Webflow Developer
Collaboration: Direct collaboration with GK Sports team
Sentinelis - AI Trading Bot
Led the project from concept to launch, designing and developing a high-converting website for an AI-powered trading bot. I owned the entire design process, including UX research, competitor analysis, information architecture, visual direction, UI design, prototyping, and Webflow development.
The challenge was to present a complex fintech product in a way that felt trustworthy, intuitive, and accessible to both new and experienced traders.
I created a modern visual identity, structured the content around user decision-making, and designed a conversion-focused experience that clearly communicates the product's value and encourages users to get started.
KOD buro
KOD buro is an interior design studio focused on creating refined, contemporary residential spaces. The project required a clean, minimalist digital presence that highlights visual content, reinforces brand positioning, and converts visitors into qualified leads.
The main challenge was to design and develop a visually elegant yet high-performing Webflow website, with a strong focus on UX clarity, content hierarchy, and seamless navigation across devices.I was responsible for the UX/UI design and Webflow development, ensuring a scalable structure, clean layout logic, and optimized performance.
Olha Kolesnykova is Ukrainian interior designer. She needed a strong online presence to showcase her portfolio and attract high-value clients. I designed a minimalist yet elegant Webflow website, ensuring easy navigation, high-quality visuals, and strategic content placement.
By optimizing the UX/UI and integrating SEO strategies, the website now effectively converts visitors into leads, positioning the brand as a premium design buro.
Role: UX/UI Designer, Webflow Developer
Client: KOD buro
National Israeli Ice Hockey League
The Israel Ice Hockey League required a scalable digital platform capable of managing large volumes of dynamic sports data, including teams, leagues, schedules, standings, and player statistics. The key objective was to eliminate manual updates and build a fully automated, reliable system that could be easily maintained by non-technical staff.
The main challenge was designing and developing a complex CMS-driven Webflow platform that supports real-time data updates, high performance, and long-term scalability, while remaining clear and user-friendly for both fans and administrators.
I was responsible for the full UX/UI design, Webflow development and CMS architecture, including automation, integrations, and technical setup.
Role: UX/UI Designer, Webflow Developer
Collaboration: Direct collaboration with the Israel Ice Hockey League
JLCosmetics
The JL Cosmetics E-commerce website was created to establish a professional online presence for a skincare expert without a prior website.
E-commerce platform presents the brand’s products and treatments in a modern, mobile-friendly store with a localized Hebrew checkout and PayPal integration — making it easy for customers to discover and purchase online.
Role: UX/UI Designer, Webflow Developer
Client: JLCosmetics
MD League Management Solution
I designed and built the official website for MD League Management Solutions — a company that turns sports leagues into automated, revenue-generating platforms.
The challenge was to clearly explain a complex service in a simple, visual, and conversion-focused way.
I handled everything from site structure and messaging to Webflow development, creating a bold and clean site that communicates value instantly and drives action.
Role: UX/UI Designer, Webflow Developer
Client: DM Solutions
Expertise
